OUR STORY
Eleanore began with a rather simple frustration.
We wanted a drink.
Not alcohol. Not juice. Not another sparkling something pretending to be a cocktail.
We wanted something beautiful. Something complex. Something worth pouring into a proper glass and taking our time with.
We wanted the pleasure of an aperitif without the alcohol. The anticipation, the conversation, the ritual of having a drink together.
And we wanted something else.
We missed the cigarette.
Not the tobacco, necessarily, but the gesture. The slender silhouette. The excuse to step away from a crowded room. The conversations that happened over a smoke, when the evening briefly became something more intimate.
We wondered why cannabis couldn’t occupy those spaces with the same sophistication.
Why had an entire industry devoted to pleasure become so visually ordinary?
Why couldn’t getting high be beautiful?
So we began imagining something different.
An aperitif made for crystal instead of a can. A collection of slim, carefully considered Parlor Smokes. Chocolates that belonged in a dressing-room drawer. A gummy for those who had simply had enough of everyone.
Nothing loud. Nothing juvenile. Nothing that needed to announce itself.
Just beautiful objects for the rituals we already loved.
We called it Eleanore.
Not after a mysterious woman from another century, but because the name felt like the world we wanted to create. Elegant, familiar, slightly eccentric, and difficult to place.
Our inspiration comes from the drawing rooms, cafés, private clubs, and grand hotels where the smallest details were never incidental.
A beautifully set table. An excellent drink. A conversation that runs later than intended.
We believe those things still matter.
We also believe cannabis deserves better than the culture and conventions that have come to define it.
Eleanore is our attempt to make something worthy of the occasion.
A High End High.
A Low Dose.
THE HOUSE
Co-Founder & Creative Director
Alexandra brings more than fifteen years of luxury hospitality experience, including Four Seasons and distinguished boutique hotels and private clubs. Her background in theater, art, and guest experience shapes Eleanore’s visual identity, storytelling, and attention to detail.
Co-Founder & Business Strategy
Jascha brings extensive experience in brand development, technology, and business strategy, including leadership experience at Mozilla, Microsoft, and BitTorrent. His work focuses on building enduring brands and bringing ambitious ideas to market.
Together, they are building the kind of cannabis house they wished already existed.
Not simply something to consume.
Something worth bringing to the table.